The detail as a protagonist.
Nothing like start.
The product as an exhibition.
The aim of Vitra is polish, quality. Therefore, the whole space revolves around a conceptual proposal based on detail. Space ceases to be a store project and becomes an exhibition container, created to turn ephemeral, sophistication into something physical and real. The meticulousness in the meetings and the impeccable work of the textures becomes the protagonist of the space. The perfection within a diaphanous space where products from both the brand and the partners, which generate an expositive speech, perfectly match the style and the sophisticated and elegant projection of the container itself.
The character of this new space has as reference an art gallery, where what stands out is the exposed thing. Space diaphanous, without physical barriers, which serves as a neutral container to house products that stand out by their color and shape. The only physical division that exists in the room resides in the floor that divides the two floors, and the inherent columns of the space itself. Treating the two plants with the same spatial sensitivity creates a common atmosphere that dilutes this separation. At the same time, a free circulation is established due to this open distribution of the premises.