MaxMara ‘Paseo de Gracia’

MAXMARA
OTOÑO-INVIERNO 2013
VISUAL MERCHANDISER
Jennifer García

In this first store, located in the main tourist area of ​​Barcelona, ​​with clients from Russia, China, Japan, Afghanistan, England, to Argentina, Colombia, Mexico and Brazil, a visual was implanted where the outerwear predominated, due to the bad time, and the most festive garments, for the next dates.

In the first part of the store, where the first hot spot is available, the new collection was installed, which gave a more colorful and striking appearance to the store, which could be seen from the outside, thus capturing the attention of our clients.

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In the central part, where the second hot spot of the store is located, the The Cube new collection  was implanted, bringing importance to the informal, reversible and waterproof outerwear of the brand.

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Next, a remerchandising of the Sportmax collections, ‘S Max Mara and MaxMara following the trend of Black and White, Gray, Toffee and Klein Blue.

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Y en la parte posterior de la tienda, donde se encuentra el tercer punto focal, se implantó una colocación predominada principalmente por la gama de los rojos, aportando una cierta frescura y elegancia.

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At the tables, small product compositions were made, thus generating the image of a Christmas gift.

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 Regarding the shop windows, moved by the need for a festive image to be projected, a large black and white showcase with elegant looks and a small one with festive looks from the new collection was introduced, which, due to the demands of the consumers , was later replaced by a showcase of Summer Cube, brighter and more striking. Because, as I said at the beginning, there are many factors that must be taken into account when making a proposal, and consumer demand is the most important aspect.

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2 pensamientos en “MaxMara ‘Paseo de Gracia’

  1. Jennifer! Veo que te va genial 🙂 Me alegro que hayas dado con lo que querías realmente! Y enhorabuena por el trabajo. Muchos recuerdos y abrazos.

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