Max Mara ‘Escuelas Pías’

MAXMARA
OTOÑO-INVIERNO 2013
VISUAL MERCHANDISER
Jennifer García

In this second store, located in a residential neighborhood in the upper area of ​​Barcelona, ​​with mainly national customers, a more winter visual was implemented in the first part of the store and with predominance of color in the second part.

You can see more neutral colors, with focal points of red and blue. Transmitting a more smart image.

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While in this second part, colors and more informal garments predominate, transmitting a more youthful and carefree image, without losing that chic touch that surrounds the signature.

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Regarding the shop windows, a large showcase was made with more sober and elegant outfits, although versatile, in beige and black tones. And a small showcase with the new MaxMara collection, more striking and informal.

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